RECOGNIZING WHOLE GRAIN BEYOND DOUBT
The WHOLE GRAIN INDEX aims at further facilitating the purchase and sale of whole grain products. Despite global research and recommendations to increase the share of whole grain in the daily diet, the proportion of such products in the breadbasket is alarmingly low. One key reason for this is that the consumer in the shop finds it hard to distinguish between products that contain whole grain and those that only look as though they do. Even professionals have difficulties in making this distinction. Here is the solution to this dilemma. The WHOLE GRAIN INDEX allows consumers to easily identify products with whole grain proportions of between 15% and 100%.
INCREASE SALES WITH THE WHOLE GRAIN INDEX
The WHOLE GRAIN INDEX of GoodMills Innovation is an effective tool for increasing the sales volume of baked goods made with whole grain but also - and this is new - of baked goods that contain only a certain percentage of whole grain (starting from 15% whole grain content). Using an easy to understand indication of percentage including a descriptive graph, whole grain products and their whole grain content can be better pinpointed. Moreover, the sales personnel can identify the respective products more easily and provide proper advice to their customers. With the use of the WHOLE GRAIN INDEX label, the customer’s attention is drawn to the topic whole grain and whole grain contents. Finally, long hidden sales arguments can be highlighted.
MAKING THE GOOD EVEN BETTER: PREMIUM ACCESS SERVICE
For the customers of GoodMills Innovation, we also provide a premium access service to the Whole Grain Calculator. Compared to the free version, this premium calculator offers the following advantages:
• Recipe name - all recipes can be furnished with the name of the baked good.
• Print function - all whole grain calculations can be printed for your documentation and saved.
• Clear the screen function - with only one click, the calculator is ready for the next recipe.
• Products of GoodMills Innovation - and the best part: All grain products of GoodMills Innovation for bakeries have already been included in the Whole Grain Calculator and can be easily selected
For more information, please contact us by email at: email@example.com